By Eva Posner / Democratic Women's Club
U-T San Diego, formerly the San Diego Union-Tribune, is the largest daily newspaper in the region. According to the U-T advertising rate book, U-T San Diego reaches 29.9% of the adult population of San Diego during the week, and 41.2% on Sundays. U-T San Diego.com receives 29.5 million page views per month.
The U-T Community Press, which consists of 8 newspapers that formerly brought communities hyper local and independent news but where bought by the U-T’s owner Doug Manchester, has a weekly readership of 221,905. One of those newspapers is the North County Times, which was the U-T’s biggest competitor.
Even assuming these numbers are inflated to sell ads, it is obvious that the management/ownership have incredible influence over the information taken in by a large portion of the population of San Diego County and the surrounding region.
↧