Advertising: Are You Buying It?

Here’s an inescapable reality: There are only two ways to be rich – make more or want less. This is known as “Rimo’s Rule,” though that’s beside the point. Rather, the point here is to recognize, in our consumer-based, advertising-saturated society, how very hard it is to want less materially yet why we must do so anyway. While it’s intuitive that most people – both the “99 percent” and the “1 percent” – could achieve greater contentment in life by better appreciating the non-material and material riches they already have, there are far-reaching, global consequences of which path to richness a society as a whole chooses.